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Visionary Senior Graphic Designer & Profit-Driven Creative Marketing Manager

Senior Graphic Design / Art Director with over 22 years of extensive expertise in creative direction, digital marketing, and branding. Demonstrates strong leadership and innovative thinking, utilizing skills in Adobe Creative suite, HTML, B2B and B2C expertise to elevate brand ;presence and drive engagement across digital platforms. Passionate about developing cohesive visual narratives and enhancing user experiences, aiming to further advance strategic brand initiatives.

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Creative and Professional Experience

  • Strategic Brand Development​​

  • Creative Vision and Leadership

  • Multi-Platform Campaign Management

  • Data-Driven Design and Optimization

  • Collaborative Team Building

  • Logo and Package Design

  • Innovation and Trend Forecasting

  • Project Management

  • Art Direction

  • Photography and Editing

  • Content Strategy

  • Customer Engagement Strategies

  • Partnership and Influencer Collaboration

  • Performance Analytics and KPI Tracking

  • Agile and Lean Creative Processes

  • Storytelling and Narrative Development

  • Visual Communication

  • Interactive and Immersive Experience Design

  • Change Management

  • Resource and Budget Management

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Technical Program Proficiency

  • Photoshop

  • Illustrator

  • InDesign

  • Acrobat Pro

  • Corel Draw

  • Magento

  • Excel

  • HTML Coding

  • Power Point

  • Word Press

  • Microsoft Word

  • Navision

 

​Professional Experience

CREATIVE DIRECTOR

Roshambo Eyewear| 2023-2025

  • Spearheaded comprehensive brand evolution initiatives across digital platforms, unifying visual identity and strengthening market presence through cohesive storytelling.

  • Orchestrated multi-channel content strategy combining photography and creative copywriting, delivering engaging social media campaigns that elevated brand engagement.

  • Streamlined creative workflow processes through Adobe Creative Suite, ensuring consistent brand standards while meeting aggressive project deadlines.

  • Led website redesign initiatives focusing on user experience enhancement, driving improved digital presence and brand accessibility.

  • Conceptualized and launched innovative brand campaigns across digital platforms, establishing distinctive market positioning while elevating overall creative direction.

  • Refined brand style guidelines and visual standards documentation, ensuring consistent messaging across website, social media, and marketing collateral.

  • Develop and implement the overall creative direction for projects, campaigns, and brand initiatives.

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GRAPHIC DESIGN / WEB CONTENT SPECIALIST

Amron International | 2016-2022

  • Created comprehensive website optimization using Magento and HTML, resulting in enhanced navigation paths and improved B2B customer engagement.

  • Conducted systematic content reviews across multiple brands, implementing data-driven improvements to product descriptions and specifications, strengthening customer purchase confidence.

  • Executed professional product photography and image editing, maintaining consistent brand aesthetics while showcasing merchandise effectively across digital platforms.

  • Developed and implemented brand style guidelines for web and print materials, establishing cohesive visual standards that reinforced company identity across all channels.

  • Implemented advanced SEO strategies through meta keyword optimization and content refinement, elevating organic search visibility and user engagement.

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CORPORATE MARKETING ARTISTIC MANAGER

Bellus Academy | 2012-2015

  • Developed comprehensive marketing strategies across multiple channels, aligning admissions, spa, and salon segments to enhance brand cohesion and market presence.

  • Orchestrated data-driven advertising campaigns across print, radio, and digital platforms, optimizing lead quality and recruitment partner relationships.

  • Spearheaded creative design initiatives using advanced graphic software, delivering compelling visual materials for promotions, advertisements, and instructional content.

  • Maintained strategic oversight of multiple contractors including SEO specialists, social media managers, and web developers, ensuring consistent project delivery and quality.

  • Streamlined project management processes by coordinating with external agencies and print services, while implementing efficient workflow systems for marketing deliverables.

  • Analyzed market segments across admissions, spa, and salon divisions to develop targeted campaigns, strengthening brand positioning and audience engagement.

  • Maintains technical knowledge by attending design workshops; reviewing professional publications; participating in professional societies.

  • Designed compelling visual materials using advanced graphic design software, elevating promotional content across print and digital mediums.

  • Coordinated with external agencies and service providers to deliver cohesive marketing materials, ensuring consistent brand messaging and timely project completion.

  • Implemented comprehensive annual marketing strategies, aligning business objectives with creative execution to drive meaningful market growth.

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SUPERVISOR GRAPHIC DESIGN & CUSTOMER SERVICE

Picture it on Canvas & Metal Pixs | 2010-2012

  • Accomplished leader and advisor on marketing, design, training and customer service.Guided company expansion from 5 to 100+ employees through strategic leadership in design operations and customer service protocols.

  • Developed standardized template systems for diverse product lines, streamlining production processes and maintaining design consistency.

  • Orchestrated cross-functional initiatives between design, production, and customer service teams to enhance operational efficiency.

  • Implemented comprehensive training programs for design and customer service teams, strengthening service quality and team capabilities.

 

SENIOR GRAPHIC DESIGNER

Pinecrest Mills, Inc. | 2008-2009/2000-2003 (Intern in college)

  • Created innovative textile design layouts and catalog concepts, elevating brand aesthetics while ensuring production efficiency and market appeal.

  • Orchestrated comprehensive scanning and image preparation processes, maintaining exceptional art clarity standards throughout weaving stages.

  • Facilitated productive client consultations to refine layout designs, resulting in enhanced project alignment and stronger client relationships.

  • Optimized typography and illustrative material placement through systematic analysis of design principles, strengthening visual communication impact.

  • Streamlined production workflow by implementing efficient design-to-weaving protocols, reducing revision cycles and accelerating project completion.

 

GRAPHIC DESIGN / CONTENT SPECIALIST

Harrah's Rincon Casino & Resort | 2003-2007

  • Spearheaded creative design solutions for casino-wide visual communications, developing cohesive brand elements that enhanced guest experience and property aesthetics.

  • Designed comprehensive signage management system for casino floor, ensuring timely updates and maintaining visual consistency across all gaming areas.

  • Partnered with marketing teams to deliver compelling promotional materials, from concept to execution, strengthening brand presence across multiple channels.

  • Streamlined project workflow through systematic tracking and reporting, improving delivery timelines and stakeholder communication.

  • Implemented quality control processes for photography and digital assets, establishing standards that elevated overall marketing collateral quality.

 

Freelance Projects

Specialty designs in corporate and personal logos, stationary packages, wall murals, wedding invitations. Clients Include: Bermuda Club Golf, Flex Pet Homemade Gourmet, NC Dance, Latitude Environmental, Star Steppin’ Cloggers, Cryptodyne computer specialist, Club de Pesca, Lampy Landscape, Rancho Buena Vista High School, Finishing Touches, Amera Tech, The Spa at Harrah's

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Education

Art Institute of California | San Diego, CA 

Bachelor of Arts Graphic Design, High Honors Graduate and Deans List

Bachelor of Arts Advertisement, High Honors Graduate and Deans List

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Awards and Accolades

Bahia Marketing Campaign Winner 2002

Poster in BB King Hall of Fame 2005

Pacific Institute Professional Training 2012, 2013, 2014, 2015, 2021

Leadership Training 2013, 2021

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